YOUR LOGO DISPLAYED ON AWESOME VEHICLES
BACKSTORY: The American Gumball Rally is a weekend road trip event open to any vehicle for the purpose of having fun while promoting for each state’s businesses, tourism and community. We are one of the largest and fastest growing rally event companies in the United States. The American Gumball Rally hosts positive family friendly events that are typically attended by 50-100 people in fully decalled fleet of vehicles consisting of muscle cars, classic cars, sports cars, motorcycles, trucks, Jeeps, rental cars and more. Teams have come from all over the United States and even as far away as Australia and London UK to attend American Gumball Rally events.
ROUTE: For a small entry fee the participants can expect an all inclusive weekend that consists of various tourist attractions, auto related museums, exceptional hotels, scenic drives, factory tours, race tracks, trophies, photography and a top grade decal kit complete with team number. Sponsors give us the opportunity to lower the entry fee for each state and offer bigger grand prizes which results in more participants and more earned advertising potential for your business or charity as the byproduct of our success.
ADVERTISING EXPOSURE: We can generate millions of unique advertising impressions for your company logo or product. Additional resources are available such as sampling, promotional products distribution, unbiased testimonials, interviews, logo inclusion and networking tools to reach a wide demographic of people from all ages, careers, background and income levels.
We can directly work with you to customize your ideas into our events with the purpose of logo placement on every vehicle, watermarks into pictures, video and social media outlets and much more.
Creative ideas result in exposure directed towards your brand or product. As soon as your sponsorship is approved by the American Gumball Rally we will assign you one of our Rally Managers as an outlet for easy communication so we can take action on ideas and creative opportunities that will best suit your advertising needs.
Send us your branded promotional products and we will include your items to our rally event gift bags at no charge to you.
$500 for regional advertising
-10 sponsored vehicle sticker kits featuring your logo
-Logo placement on the American Gumball Rally website
-Small logo included in all 2020 official sticker kits to be applied to all road rally vehicles for the season
-Product placement in our gift bags / rally prizes
-Logo included on 10k full color 4x6 promotional flyers for American Gumball Events (distributed at events and car shows)
$1,000 for national advertising
-20 sponsored vehicle sticker kits featuring your logo
-10k Special edition 4x6 flyers with your company or product on one side & American Gumball on the other side (designed, printed and distributed by American Gumball Rally)
-Larger logo inclusion as a major sponsor on the American Gumball Rally website and social media outlets
-Mentions as a major sponsor in all media interviews, and press releases
-Small logo included on all 2020 Gumball Rally sticker kits
-Case study / advertising overview for your brand or product
-Custom ideas and promotions are welcomed at an additional cost
EXCLUSIVE TITLE SPONSORSHIP:
$10,000 for top level national advertising
-100 sponsored vehicle sticker kits featuring your logo
-Exclusive product or category for every event with no competing sponsors allowed to conflict with your sponsorship
-3 entry spots into any American Gumball Rally event for your staff / customers / or contest giveaway
-Complete brand exposure with custom designed co-branded promotional merchandise, apparel, tear drop banners, & more
-Top level logo placement in our custom designed American Gumball trade show booth to be showcased during the 2020 promotional season at major events such as Autorama, Barrett Jackson, Woodward Dream Cruise and more
-Full media campaign and national press release
-Co-branded vehicle wrap to be installed on a staff vehicle
--Custom tageted social media campaign
-Case study and consulting for custom brand or product advertising ideas
sponsor a rally team
JUST EMAIL US SOME INFORMATION ABOUT YOUR COMPANY OR PRODUCT, TELL US YOUR ADVERTISING GOALS AND WE WILL HANDLE THE REST, IT'S QUICK AND EASY.
YOU CAN REQUEST MULTIPLE TEAM SPONSORSHIP, AND EVEN CERTAIN TYPES OR BRANDS OF VEHICLES TOO.
SPONSOR A WHOLE RALLY EVENT
ONLY $1,000 GETS YOUR COMPANY AN ENTRY FEE TO ANY RALLY EVENT PLUS YOUR LOGO ON EVERY VEHICLE.
THE ADVERTISING WILL BE OFFICIAL FOR ONE YEAR AND YOU WILL AUTOMATICALLY BE INCLUDED WITH ALL OF OUR ADVERTISING EFFORTS FOR THAT STATE'S RALLY EVENTS.
ALL SPONSORS MUST BE OFFICIAL AT LEAST 30 DAYS PRIOR TO EACH RALLY
ORGANIZE A CUSTOM OR PRIVATE EVENT
OUR RALLY EXPERTS ARE AVAILABLE TO CUSTOMIZE A PRIVATE EVENT FOR YOUR COMPANY, FRIENDS OR FAMILY.
FROM TEAM BUILDING TO BACHELOR PARTIES WE CAN BUILD A CUSTOM ROAD RALLY FOR YOU RIGHT AWAY.
AS SOON AS YOUR TEAM HAS PAID A DEPOSIT YOU CAN BEGIN SEARCHING FOR PERSONAL SPONSORS TO HELP COVER THE COST OF YOUR ENTRY FEE, FUEL, AND EVEN VEHICLE UPGRADES.
THE AGREEMENT IS MADE BETWEEN THE TEAM LEADER AND THE PERSONAL SPONSOR. THE AMERICAN GUMBALL RALLY DOES NOT MONITOR OR ENFORCE PERSONAL SPONSORSHIP AGREEMENTS SO CHOOSE YOUR SPONSORS WISELY AND ALWAYS FOLLOW THROUGH WITH YOUR SPONSORSHIP TERMS.
YOU CAN ASK A SPONSOR FOR EXPOSURE, MONEY OR TRADE PRODUCTS / SERVICES. THE TEAM LEADER AND SPONSOR WOULD NEGOTIATE THE PLACEMENT, SIZE AND PRINTING OF PERSONAL SPONSOR LOGOS AS WELL AS THE COST OF SPONSORSHIP. A FULL VEHICLE WRAP IS A GREAT WAY TO GET ATTENTION. WE DO NOT HAVE RESTRICTIONS ON PERSONAL SPONSORS AS LONG AS IT IS NOT OBSCENE OR DISRESPECTFUL.
IDENTIFY YOUR ADVERTISING LEVERAGE BY CREATING A TEAM PORTFOLIO WITH PICTURES OF YOUR RALLY VEHICLE, ALONG WITH THE HISTORY AND MILESTONES OF YOUR TEAM PLUS A LIST OF CAR SHOWS OR EVENTS YOU PLAN ON ATTENDING. FEEL FREE TO USE OUR SPONSORSHIP TEMPLATES OR CREATE YOUR OWN!
OFFICIAL EVENT SPONSORS
DOES YOUR SPONSOR NEED TO GENERATE ADDITIONAL EXPOSURE FOR THEIR BRAND OR A NEW PRODUCT? SUGGEST THEY TAKE THEIR EFFORTS TO THE NEXT LEVEL BY WORKING WITH THE ADVERTISING TEAM HERE AT THE AMERICAN GUMBALL RALLY.
WITH OUR HELP YOUR COMPANY CAN REACH A WIDE DEMOGRAPHIC OF VEHICLE OWNERS AND CAR ENTHUSIASTS ON A LOCAL, REGIONAL, OR NATIONAL LEVEL.
SIMPLY CONTACT ONE OF OUR STATE ORGANIZERS OR EMAIL YOUR SPONSORSHIP BUDGET AND IDEAS TO OUR AMERICAN GUMBALL RALLY TEAM AND WE WILL CREATE A SPONSORSHIP PLAN CUSTOMIZED FOR YOUR BRAND OR BUSINESS.
UNDERSTANDING YOUR SPONSORSHIP POTENTIAL
1. BEFORE CONTACTING A POTENTIAL SPONSOR, DO YOUR RESEARCH.
2. MAKE SURE YOU CAN IDENTIFY YOUR TEAM MILESTONES IN A PORTFOLIO.
2. WHAT CAN YOU DO FOR YOUR SPONSOR THAT THEY CAN'T DO THEMSELVES.
3. WHAT SETS YOUR RALLY TEAM APART FROM THE OTHER TEAMS.
4. KEEP IN MIND THIS IS A COMMUNITY MOTORSPORTS EVENT BUT THERE STILL HAS TO BE A RETURN FOR THE SPONSOR.
CHECKLIST WHEN CONTACTING A SPONSOR
RESEARCH THE POTENTIAL SPONSORS WEBSITE, SOCIAL MEDIA AND LATEST P.R. EFFORTS.
AFTER YOU FIND THE CORRECT CONTACT YOU SHOULD PRESENT THE POTENTIAL SPONSOR WITH YOUR IDEAS IN AN EMAIL AND THEN CALL THEM FOR A FOLLOW UP. MAKE SURE TO INCLUDE:
WHO YOU ARE AND HOW YOU ARE AFFILIATED WITH THE AMERICAN GUMBALL RALLY.
ASK THEM IS THEY HAVE HEARD OF THE AMERICAN GUMBALL RALLY EVENTS AND WHERE THEY FIRST HEARD ABOUT US.
IF THEY DON'T KNOW ABOUT US MAKE SURE TO MENTION THAT WE ARE THE LARGEST AND FASTEST GROWING ROAD RALLY COMPANY IN AMERICA THAT ORGANIZES WEEKEND ROAD TRIP RALLY EVENTS IN EACH STATE TO PROMOTE FOR BUSINESS, TOURISM, AND CHARITY.
HOW ARE YOU CONNECTED TO THE POTENTIAL SPONSOR? DO YOU KNOW SOMEONE THAT WORKS FOR THE COMPANY?
IF YOU ARE NOT CONNECTED TO THE POTENTIAL SPONSOR IN ANY WAY THEN WHAT MOTIVATED YOU TO CONTACT THEM?
WHAT WAS THE LAST TRADE SHOW, EVENT, OR ADVERTISING CAMPAIGN THAT YOU SAW THE POTENTIAL SPONSOR AT?
COMPLIMENT THEM ON THEIR LATEST PRODUCT OR ADVERTISING IF POSSIBLE.
OFFER UNIQUE WAYS TO HELP THEM GET MOBILE MEDIA IMPRESSIONS WITH THEIR LOGO ON YOUR VEHICLE, AND OTHER IDEAS TO GET IMPRESSIONS FOR THEIR BRAND OR NEW PRODUCT .
GIVE THEM 3 OPTIONS FROM MOST EXPENSIVE TO LEAST EXPENSIVE. "IN-KIND" SPONSORSHIPS ARE A TRADE OF PRODUCTS FOR SERVICES. YOUR TEAM CAN HAVE DIFFERENT LEVELS OF SPONSORSHIP.
IF YOU PLAN ON ASKING A POTENTIAL SPONSOR FOR MONEY TOWARDS YOUR ENTRY FEE MAKE SURE TO BE PREPARED, PROFESSIONAL AND COURTEOUS.